Young and ambitious former Bonhams man Ben Mather has decided to set up his own auction house specialising in the sale and acquisition of collectable motor vehicles. Where better to go and get yourself a sophisticated brand to reflect the industry into which you're now plunging yourself and your life savings? Luckily for us that's what Ben thought and we're now up and running with a logo which hopefully does just that. The typeface is a beautiful traditional titling font 'Golden Cockerel' from the famous typographer and all round nut-job, Eric Gill (of Gill Sans fame). We spaced the letters more widely in the subtitling and kept the colour to a subtle 20% black on top of a 70% black background.
To give the logo a traditional feel we used heraldic elements of Ben's family name 'Mather' including the eagle and the stars and the Latin motto 'Fortiter et Celeriter', (Strongly & Rapidly). We stopped short of the clam shell despite its obvious motoring connotations.
"I absolutely love it, thanks ever so much" - Ben Mather
Mather's holding page
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