New Branding for Executive Coaching Company

Rowena Wild is an executive coach who has just taken delivery of her new branding, courtesy of Shuttlefish Creative.  I really enjoyed this project as there was a bit of scope for doing something different.  Rowena wanted to stand out from the executive coaching crowd which, as far as we could see through trawling the internet and various forums, was either one way or another - There are the high level, blue chip players who dare not venture outside corporate grey, and then there seem to be another group who have gone a bit "wacky", often unfathomably so.  (It should be said, there were some really good ones too!)

As a result of our research and our dialogue with the client, we established the frog motif, both in the logo and as a creative device for sales and marketing materials. The link? I hear you mumble at your screen..  It's a story about decision making which involves frogs, a lily pad and the decision to leave said water-based plant.  As a conversation starter we used the frog motif next to the suggestion that the recipient of a business card ask about the frogs.  Instant ice-breaker which has apparently been a great hit with potential clients.  Other services included business stationery, website and marketing flyer.  

"Thank you so much, I've had some great feedback" - Rowena Wild.

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